Jean-Paul Marthoz – A publication of the King Baudouin Foundation

This manual presents some basic principles on developing strategic communications for NGOs working on migration issues. It emphasizes the need to integrate communications as a core element and as part of the mission of any organisation working on these issues, and it provides hands-on information for learning to “think strategically” and working more effectively with the media. The publication also includes contributions of several experts in strategic communications.

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